Digital marketing is the modern way of promoting products, services, or brands using digital platforms and technologies. Unlike traditional marketing, it allows businesses to reach a global audience quickly and effectively through channels such as search engines, social media, email, websites, and paid advertising. The main goal of digital marketing is to connect with potential customers, build trust, and drive sales by delivering the right message at the right time. It includes strategies like search engine optimization (SEO) to improve website visibility, content marketing to provide valuable information, social media marketing to engage audiences, and email campaigns to nurture customer relationships. With the rise of data analytics, businesses can track performance, understand customer behavior, and optimize campaigns in real-time. Overall, digital marketing is cost-effective, measurable, and essential for growth in today’s digital-first world.