Google Ads is an online advertising platform that allows businesses to display ads across Google’s search results, websites, YouTube, and mobile apps. It works on a pay-per-click (PPC) model, meaning advertisers only pay when users interact with their ads. Campaigns can be targeted by keywords, demographics, location, interests, or device type, ensuring ads reach the right audience at the right time. Google Ads offers multiple formats, including search ads, display ads, shopping ads, and video ads. With proper optimization, it helps businesses increase visibility, drive website traffic, generate leads, and boost sales while tracking performance with measurable results.

Google Ads is an online advertising platform that allows businesses to display ads across Google’s search results, websites, YouTube, and mobile apps. It works on a pay-per-click (PPC) model, meaning advertisers only pay when users interact with their ads. Campaigns can be targeted by keywords, demographics, location, interests, or device type, ensuring ads reach the right audience at the right time. Google Ads offers multiple formats, including search ads, display ads, shopping ads, and video ads. With proper optimization, it helps businesses increase visibility, drive website traffic, generate leads, and boost sales while tracking performance with measurable results.

pratiksha chaudhari

digital manager , edupract