Web design is the process of planning, creating, and maintaining websites with a focus on both functionality and aesthetics. It combines visual design, user experience (UX), and technical development to ensure a site is attractive, easy to navigate, and responsive across devices. Key elements of web design include layout, color schemes, typography, images, navigation, and interactive features. Modern web design emphasizes mobile-first approaches, fast loading speeds, accessibility, and SEO-friendly structures. Effective design not only makes a site visually appealing but also improves usability, builds brand identity, and drives engagement, helping businesses and individuals connect with their audiences online.